National Highway Traffic Safety Administration. What Kills More People Drunk Driving Or Texting And Driving? They were: more likely to not always wear a seat belt; more likely to ride with a driver who had been drinking alcohol; and. The boomerang effect can be seen as an adverse reaction to viewing a threatening advertisement. While the effectiveness of cell phone and texting laws requires further study, high-visibility enforcement (HVE) efforts for distracted driving laws can be effective in reducing cell phone use while driving. . Choose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay. Informs safety guides of driving. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( Dahl, Frankenberger. The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. Bruner, 2009: p. 15 The researcher will analyze the survey data quantitatively to answer three research questions as follows: RQ 1: What is the impact of viewing an anti-distracted driving public service announcement on students perceptions and intent? Based on. Lennon, Rentfro, & OLeary, 2010 Thus, the final sample size in the study was 102 making the response rate for the surveys 93.5%. This theory attempts to explain and predict how individuals will respond to a communication message utilizing appeals to fear. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. (2019). ; WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. Part One Write the claim you will present in your argument essay. Chaudhary, N.K., Casanova-Powell, T.D., Cosgrove, L., Reagan, I., & Williams, A. Distracted driving is defined as, any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increase the risk of crashing ( They may have paused for a bit, but they have since resumed. To do this, a chi-square test was run for gender and intention to text while driving. You can review and change the way we collect information below. Texting while driving is 6 times more likely to get you in an crash than drunk driving. The Protection Motivation Theory, originally developed by In other words, if an individual does not perceive the behavior depicted in a PSA to be dangerous or relevant to him/herself, the advertising message might be lost on that person. Heart of the issue will overcome bias The PSAs in Dr. Lennon's study showed cars that had been totaled by accidents due to texting and talking on the phone while driving. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. In addition, some researchers believe that explicit, fear-arousing content in social marketing is not very effectual on their target audience because todays youth have had much greater exposure than previous generations to graphic images and other fear messages ( ). ). Centers for Disease Control and Prevention. Lennon, Rentfro, & OLeary, 2010: p. 96 Of course,PSA can help to reduce the number,of distracted driving incidents,but not to much.maximum 10%,because people can't still realize how dangerous it is,before they won't face the same problem.But we can see here second view of point.Maybe PSA can help reduce the number of distracted driving more,than 10% ?.. In conclusion, the present study adds to previous research on this topic by exploring three research questions and contributing useful information pertaining to Texas State University students perceptions and intentions after having viewed a fear-arousing PSA. With regard to the content of the PSA, the following statistics were reported. The Affective Response (General) Scale by Lewis, Watson, & Tay, 2007 How many accidents are caused by distracted driving each year? ). Essentially, the theory posits that individuals will experience four processes when they are exposed to a threatening message: they evaluate how severe the threat is to them, the likelihood that the threat will affect them, how to eliminate or manage the threat, and whether they are able to perform the actions necessary to cope with the threat ( If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. After the projects were complete, observed driver cell phone use fell from: 4.1% to 2.7% in the Sacramento Valley Region in California, Graduated driver licensing (GDL) is a system which helps new drivers gain experience under low-risk conditions by granting driving privileges in stages. Tanner, Hunt and Eppright (1991) In line with this research, How effective are PSAs? Joe died the next day from his injuries. These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. The modal classification within the dataset was Junior, with 41.2% of respondents belonging to that category. Remind them driving is a skill that requires the drivers full attention. A thirty-second PSA from the National Highway Traffic Safety Administrations Put it down campaign entitled BAM! was chosen as the studys media clip because it was brief, current, and utilized a fear appeal. A reliable construct, it has a reported Cronbach alpha of 0.95 ( These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. She was killed when rescuers were unable to get her out of the burning wreckage. Distracted driving is dangerous, claiming 3,142 lives in 2020. The number of distracted driving incidents can be reduced by public service announcements. the American public) to behave in a way that is socially desirable ( Phone: (202) 366-4570 Drivers of all ages will be able to learn about the dangers of texting and driving with the use of public service announcements. ). There are three main types of distraction:2, Sources: National Highway Traffic Safety Administration, 2010-2013external icon, 20142018external iconand 2019external icon. Linking to a non-federal website does not constitute an endorsement by CDC or any of its employees of the sponsors or the information and products presented on the website. If you need to go back and make any changes, you can always do so by going to our Privacy Policy page. Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. 205-206 Emily Reynolds Omaha, NebraskaWATCH: http://www.youtube.com/watch?v=aG79X-hYJ_EOn May 30, 2007, 16-year-old Cady Reynolds was driving her best friend home from a movie near Omaha, Nebraska, when another teen driver who was severely distracted behind the wheel ran a red light and slammed into her car at 50 miles per hour. Still, some positive benefits have been found to exist from using fear-based or shocking content within advertisements. Hastings, Stead, & Webb, 2004: p. 975 Students who texted or emailed while driving were also more likely to report other transportation risk behaviors. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? & Manchanda, 2003: p. 268, Lewis, Watson, Tay, & White, 2007: p. 213, Hastings, Stead, & Webb, 2004: pp. Anderson (1995) Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Therefore, some scholars argue that, rather than using scare tactics to persuade people, public health campaigns should focus more on instilling in audiences the belief that they are capable of exercising control over their health behavior and less on attempting to frighten them with fear appeals into ceasing, or not starting, deleterious health habits ( That is, people tend to perceive that the medias greatest impact will not be on me or you but on themthe third persons ( ; Question: Can A Public Service Announcement Psa Help Reduce The Number Of Distracted Driving Incidents. Lennon, Rentfro, & OLeary, 2010: p. 95 Margay's mother, Elissa Schee, is a founding board member of FocusDriven, the first national nonprofit organization devoted specifically to raising awareness about the dangers of distracted driving. Its a deadly trend on American roads, and its getting worse. used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. Texting or emailing while driving was more common among older students than younger students (see figure below) and more common among White students (44%) than Black (30%) or Hispanic students (35%). The distractions comes from text messages, phone calls and radio. . Find out makes a great PSA along with the best PSA examples from the award-winning video experts at RaffertyWeiss. (2010). The goal behind this strategy is grounded in the notion that fear makes individuals feel tense and anxious, thus they will seek ways to reduce these feelings ( If you're in the driver's seat, try to avoid these altogether: Taking selfies. Get the Message is available for download on www.distraction.gov. This is an ad about speeding, not distracted driving. National Highway Traffic Safety Administration. In 2007, Washington state became the first state to ban texting while driving. The number of distracted driving incidents can be reduced by public service announcements. Lennon, Rentfro and OLeary (2010) PSAs can provide first-hand accounts of distracted driving incidents and their effects on the people and also inform both adults and teenagers about the causes of distracted driving incidents, which would lead to a reduction of the number of driving incidents. And phones arent even the biggest cause of distraction. Let us show you how to connect the dots between human error reduction and fewer incidents, better engagement and stronger support for safety. According to a study posted on toddminerlaw's website it states that research hasshown that Florida is the second worst state in the us for distracted driving. A PSA can help reduce the number of distracted driving incidents. These cookies will be stored in your browser only with your consent. Lewis, Watson and Tay (2007) NHTSA, 2011 Course Number: Date: Can A PSA Help Reduce Distracted Driving Accidents? Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. Seeing as both males and females have the capacity to engage in distracted driving and they are both included in the target audience of PSAs designed to discourage such behavior, it is reasonable to study how each gender responds to the social marketing messages they encounter. altered the original Protection Motivation Model in their study of college students responses to fear- provoking messages about sexually transmitted diseases. It does not store any personal data. She was cited for inattentive driving and fined $173.40. The U.S. Department of Transportations Faces of Distracted Driving video series shines a light on the tragic consequences of texting and cell phone use while driving. First, it employed a nonrandom, convenience sample. Public service announcements are a great way to communicate. ). had a very large sample of 840 adolescents view two separate fear-based advertisements discouraging distracted driving behaviors. "This latest operating system includes a Do Not Disturb While Driving mode (DND) that can block notification of incoming calls and texts when your iPhone senses driving motion or is connected. It Starts with You: Zero Tolerance for Distracted Driving, 2021 National Sheriffs' Association. ; These rumble strips are effective at reducing certain types of crashes. Gozzi (2011) Advances in Journalism and Communication,03,71-78. Write the claim you will present in your argument essay. Efforts to reduce the prevalence of distracted driving come in all sizes, from government-run public awareness campaigns to guides for safety professionals on how to reduce distracted driving (and other types of distraction in the workplace) to reduce injuries and protect workers. Lewis, Watson, & Tay, 2007: p. 49 Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Park and Salmon (2005) This phenomenon is an important topic of study because it is prevalent in American society and can have grave consequences. National Highway Traffic Safety Administration (2011) What does Florida do to prevent distracted driving? measured the responses of a sample of 229 people to multiple news releases; these researchers also found support for the existence of the third-person effect in their experimental study. After sifting through hundreds of online distracted driving videos, here are eleven of the best distraction-related clips that highlight the problemand even propose a few solutions. more likely to drive after drinking alcohol. Murry, Stam, & Lastovicka, 1996: p. 1 LaTour & Zahra, 1989 10 CDC's GDL Planning Guide Distraction can be broken down into three overarching types. These cookies perform functions like remembering presentation options or choices and, in some cases, delivery of web content that based on self-identified area of interests. Many anti-distraction ads show cinematic, slow-motion car crashes to convey the danger of taking your eyes off the road. Lewis, Watson, Tay and White (2007) Table 24 summarizes the self-reported information about the subjects' driving experiences. These results, as well as the results of similar studies on this topic, seem to suggest that there is room for positive appeals in campaigns to prevent socially undesirable activities. A 30-second PSA against distracted driving from the National Highway Traffic Safety Administration served as the independent variable. Putting on makeup. Related research on physical threat appeals has found that, when compared to other messages, adolescents react more positively to public service announcements that depict negative social consequences ( ). Por favor escolha a sua regio Crash reconstruction reports showed the driver could not have been looking at the road for 8.75 seconds. Theres a number of them out there, and they range from funny takes on our inability to multitask to heartbreaking interviews with car crash victims. http://creativecommons.org/licenses/by-nc/4.0/, Received 20 October 2015; accepted 2 December 2015; published 7 December 2015. But in fact, these technologies distract our brains even long after youve used them.. There is an app called "OnMyWay", that will pay a person five cents for every mile they drive without going on their phone. The present study focuses on a campaign encouraging safe driving, but advertisements exist on a number of other social issues such as environmental protection, drug abuse and safe sex practices. In line with past literature, a gender discrepancy did appear in responses to the PSA. Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. Chaudhary, N.K., Connolly, J., Tison, J., Solomon, M., & Elliott, K. (2015). This theory, created by ; ; Approximately 60% of the sample rated the PSA to be on the Unpleasant side. ; Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). These findings contradict those of previous research that have found strong evidence of students underestimating the effect PSAs have on themselves and overestimating the effects they have on generalized others.
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